About Us

WP Brands (formerly Wild Pumpkin Licensing Int’l) is a brand marketing and licensing agency based in Melbourne, Australia. We partner with and manage some of the world’s largest consumer product brands and licenses.

We create brand marketing and licensed product partnerships for all types of entertainment and lifestyle properties – from major movie releases to leading video game franchises, platforms and apps.

Our team has collectively over 100 years of experience in licensing, content syndication and brand management.

The Team

John Vasta

John Vasta

Managing Director

Michael Hough

Michael Hough

Chief Operations Officer

Sophie Nassetta

Sophie Nassetta

General Manager

Amber Mathews

Amber Mathews

Product & Marketing Manager

Business Services

Deal Making

License contract negotiation and management

Brand Marketing

Full brand marketing and management

Retail Management

Working closely with retailers to execute licensing programmes

Product Development

Product approvals tracking and management

Financial & Legal Tracking

License contract and financial management

Consultancy Services

New business development services in licensing and marketing