Brand Management & Licensing Agency

Since 2006, WP Brands has earned its industry position as a leading independent licensing house in Australia.

At WP Brands, we are passionate about developing quality licensed product ranges and the joy consumers get from extending their experiences with the brands they love. Meticulous planning, attention to detail and quality execution is at the core of everything we do.

Some of the brands we represent

What Our Valued Clients Think of Us

Working with the team at WP Brands has always been an absolute pleasure. They’re not only incredibly professional and hard-working, but also genuinely collaborative and easy to partner with. Over the years, we’ve worked together across a wide range of IPs – from entertainment to lifestyle – and I have consistently been impressed with their deep knowledge of the Australian market and their strong ability to nurture, support, and grow a brand in a thoughtful, strategic way. Their strong relationships with best-in-class licensees and retailers, combined with a passion for innovation, make them a truly invaluable partner. I’ve always felt confident knowing our brands are in such capable hands.

Charlotte Payne
VP International Licensing at CloudCo Entertainment

WP has been an invaluable partner to Striker. We have been extremely pleased with our working relationship and the high standards they present as an extension to the brands we represent. The well intentioned, client focused WP team has been extremely reliable and highly respected representation in the territory. We are thrilled to have them as part of our Agent Collaborative.

Martine Berreittere
SVP Operations at Striker Entertainment

WP Brands is an exceptional partner – professional, dedicated, and highly experienced. Their deep market knowledge and strategic approach helped us quickly expand a key brand in Australia with a standout deal and a premier licensee.

Samira Henley
VP of Brand Licensing at Jewel Branding and Licensing

WP Brands has been a trusted and valued partner for STUDIOCANAL Kids & Family, representing the Paddington brand with great care, creativity, and professionalism across Australia and New Zealand. Their deep understanding of the market, strong relationships with licensees and retailers, and genuine passion for Paddington have helped us grow the brand meaningfully in the region. We are delighted to continue working with WP Brands and highly recommend them as brand agents.

Sissel Henno
Head of Global Sales, Licensing and Retail at STUDIOCANAL Kids & Family Ltd