About Us
WP Brands (formerly Wild Pumpkin Licensing Int’l) is a brand marketing and licensing agency based in Melbourne, Australia. We partner with and manage some of the world’s largest consumer product brands and licenses.
We create brand marketing and licensed product partnerships for all types of entertainment and lifestyle properties – from major movie releases to leading video game franchises, platforms and apps.
Our team has collectively over 100 years of experience in licensing, content syndication and brand management.
The Team

John Vasta
Managing Director

Michael Hough
Chief Operations Officer

Sophie Nassetta
General Manager

Amber Mathews
Product & Marketing Manager
Business Services
Deal Making
License contract negotiation and management
Brand Marketing
Full brand marketing and management
Retail Management
Product Development
Product approvals tracking and management
Financial & Legal Tracking
Consultancy Services
New business development services in licensing and marketing